If you’re trying to mindfully navigate through the sh**strom that’s surrounding the watch world these days regarding the Swatch X AP Royal Pop collaboration, then you, dear reader, have reached an intellectually neutral destination.

Because I’m not here to tell you whether to camp outside of your local Swatch store or not, or whether AP is “falling out”, or show you more AI slop designs… 

But you already knew that before clicking on one of the Time-Telling Magazine articles. 

This article puts things in perspective for you. Because Audemars Piguet and the Swatch Group are not complete strangers. It is true that this previous “relationship” wasn’t commercialized, but it is nevertheless something crucial to keep in mind, if you’re someone interested in horology and not the noise of the 2000 watch influences you follow on Instagram.

So, before people started debating whether a Royal Oak-inspired plastic watch is “good for the culture”, it’s worth remembering that AP and Swatch Group had already collaborated on something infinitely more important than a hype release.

The hairspring. Tiny component. Massive significance. And unless you’re the type of person who spends evenings reading technical patents instead of Reddit arguments, you probably never heard about it.

Back in the early 2000s, the Swiss watch industry quietly entered what was essentially a technological cold war. Not against smartwatches, not against fashion brands, but against magnetism itself.

Mechanical watches were suddenly living in a completely different world than the one they were designed for. Phones, laptops, tablets, speakers, airport scanners, magnetic handbag clasps, induction chargers… modern life had become a minefield for traditional movements.

And the problem was serious because a magnetized hairspring can completely destroy the accuracy of a watch. The coils begin sticking together, the oscillation changes, and suddenly your meticulously adjusted luxury timepiece starts running like it just drank three espressos and developed anxiety.

This is where the story becomes interesting, because the hairspring is not just another watch component. It is the regulating organ of the movement. The literal heartbeat of a mechanical watch. And historically, one company controlled that beat more than anyone else: Nivarox-FAR, owned by Swatch Group.

For decades, even brands competing directly against Swatch Group depended on Swatch infrastructure to manufacture accurate mechanical watches. Which created a strange dynamic within the Swiss industry. Publicly, brands sold independence, exclusivity, identity. Behind the scenes, many of them were sourcing critical components from the same industrial ecosystem.

And during the 2000s, tensions surrounding that dependence started growing.

Nicolas Hayek had already made it clear that Swatch Group wanted to progressively reduce external supply to competing brands. Suddenly, the entire industry realized something uncomfortable: if Swatch controlled the hairsprings, then Swatch indirectly controlled Swiss mechanical watchmaking itself.

That fear triggered one of the most important unseen technological races in modern horology. Rolex developed Parachrom. Patek Philippe pushed Spiromax silicon technology. Omega went all-in on anti-magnetic engineering. And then, in 2018, Swatch Group and Audemars Piguet officially announced the development of Nivachron.

Yes. Audemars Piguet. The fiercely independent Le Brassus manufacture that collectors love to portray as existing on its own secluded mountain above the rest of the industry had quietly collaborated with the largest watch conglomerate on earth.

And the funny part is that almost nobody noticed. Probably because there wasn’t a queue outside a boutique for it.

Nivachron was different from silicon solutions because it preserved a metallic architecture while dramatically improving resistance to magnetism, shocks, and temperature variations. In simple terms, it modernized the traditional hairspring without abandoning traditional watchmaking altogether.

That matters more than it sounds. Because silicon, despite being technically brilliant, has always created philosophical debates in high horology. It’s difficult to reshape, difficult to regulate traditionally, and for some purists, simply feels too industrial. Nivachron became a middle ground. Advanced enough for the realities of modern life, but still mechanically familiar.

And here’s the part that makes this entire story fascinating. Audemars Piguet did not collaborate on a limited-edition hype product. They collaborated on infrastructure.On metallurgy. On chronometry. On the survival of the mechanical watch in the digital age.

The same technology partially developed alongside one of the most prestigious names in haute horlogerie would later end up inside watches from Tissot, Hamilton, Longines, Mido, and even Swatch itself. Which completely breaks the fantasy most people have about the Swiss watch industry.

Because watchmaking has never been as isolated as marketing wants you to believe. The brands compete, absolutely. Ruthlessly, sometimes. But they also coexist within an interconnected industrial network where suppliers, research laboratories, movement manufacturers, and technical patents constantly overlap behind the curtain.

Nivachron simply exposed that reality publicly. So whether the Royal Pop collaboration excites you, horrifies you, or simply exhausts you, remember this:

AP and Swatch Group already worked together long before colorful bioceramic cases entered the conversation. They just did it somewhere infinitely less visible. Inside the heartbeat of the watch itself.

And this is SO cool to me and my fellow watch nerds. I made an instagram reel an hour ago and the response is just amazing. People really didn’t know about this. Even big journalists and creators. And that tells you something.

Watch collecting is just another way of justifying the overconsumption culture that capitalism feeds on. 

I know, huge statement. Especially in an article about buying watches.

This article is me, your friendly neighborhood watch connoisseur, recommending a few watches I would spend my hard earned money on. Nothing crazy, nothing niche or experimental or weird. But definitely cool and useful. Because you should never forget that watches are tools. Tools that serve a purpose in a certain context. 

Disclaimer: “Without breaking the bank” doesn’t mean cheap. It means taking your time to pick a watch that works for you and your lifestyle, and that you’ll be wearing for a couple of years and build an emotional bond with.

Anyway, here are the 7 chosen watches (tap on their names to discover each one):

1. Unimatic UC1

Unimatic is what happens when industrial design nerds start making watches instead of furniture. The UC1 is pure Italian tactical minimalism. Big lume plots, matte surfaces, chunky proportions, zero unnecessary decoration. It looks like military equipment somebody accidentally turned into a collectible. And somehow, despite the brutalist look, it’s still pretty elegant.

This is also one of those watches that reminds you why tool watches became cool in the first place. Automatic movement, 300m water resistance, clean legibility, no fake vintage gimmicks. Online, people constantly compare Unimatic to old military instruments, which honestly feels accurate. It has that cold functional beauty a James Bond fanatic like myself is a sucker for.

Price: €640.

2. Nomos Club Sport Neomatik Worldtimer Ref. 792

I already said during Watches & Wonders 2026 that this watch would probably end up in my collection soon. Still true. Nomos somehow managed to make a worldtimer that does not feel like it belongs to a finance bro explaining airport lounge access. At 40mm wide and only 9.9mm thick, this thing is absurdly wearable for a worldtime complication.  

The best part is the dial layout. Technical without becoming messy. A lot of collectors online compared it to aircraft gauges and vintage dashboard instruments, and I completely get it.   The DUW 3202 movement is also genuinely impressive for the price point, especially considering most brands would make a watch like this twice as thick and twice as expensive. This feels like a real daily watch for people who actually move around. 

Price: €4,260 retail.

3. Charlie Paris Initial Coeur Ouvert Vert

I had this watch on my wrist for more than a week and it completely surprised me. This is the perfect spring and summer watch. The green dial absolutely wakes up under sunlight and the open worked section slowly grows on you the more you wear it. Usually open heart watches try way too hard. This one feels balanced and relaxed.

Charlie Paris also understands something a lot of brands forget: not every watch needs to scream “luxury.” This thing is approachable, comfortable, easy to style, and honestly just enjoyable to wear. Linen shirt, sunglasses, coffee outside somewhere warm. That is the vibe. It feels very French in the best possible way.

Price: €485.

4. Minim MN01 CNY LE 

Minim is for people who are slightly tired of safe watches. Not weird for the sake of being weird, just creative enough to feel refreshing. The MN01 limited edition has a really strong visual identity without sacrificing wearability. Sharp case architecture, interesting dial execution, modern proportions. You can tell actual design people worked on this.

I’m also paying extra attention to Minim recently because I’m working on something pretty exciting with the brand. And honestly, I like seeing smaller independents take risks while bigger brands keep recycling the same three sports watch designs over and over again. This is the type of piece that gets noticed by actual watch enthusiasts instead of people just recognizing a logo.

Price:  €1,200–€1,400

5. Anders & Co AC2 VOLCAN Manual Wind

The manual wind AC2 VOLCAN collection is probably what Anders & Co needed the most. It gives the brand more credibility. Manual winding changes the whole experience of wearing a watch. You interact with it. You slow down for five seconds every morning instead of treating it like another object you throw on before leaving the house.

The open caseback also helps a lot. Being able to actually see the movement makes the watch feel more honest somehow. Design wise, Anders & Co continues mixing vintage inspiration with modern execution without becoming cosplay or homage coded. That balance is harder to achieve than people think. I’ll go deeper into this collection in another article because there is way more to unpack here.

Price: €1780.

6. Jacques Bianchi JB200 Poulpro

This might genuinely be my favorite modern dive watch brand right now. The founder is a friend and I’m excited to spend more time with the watches soon, but even without that connection, the JB200 Poulpro would still be my pick from the catalog. I got the chance to handle it at Chronopolis Watch Fair in Geneva and It has real old school Mediterranean dive tool energy. Rough around the edges in the best way.

Most modern dive watches feel overly polished and sterile now. This one still has soul. The asymmetrical case, oversized hands, our octopus friend ofc, and overall design language feel rooted in actual diving history instead of “luxury ocean lifestyle” marketing campaigns. It also somehow works ridiculously well as an everyday watch, which honestly matters more than most collectors admit.

Price: Around €1,162.

7. Arsène Lippens Artigiano Collection

I saw the Artigiano collection during Chronopolis at Geneva Watch Days and the dials immediately stole the show for me. I was ready to skip the rest tbh. These watches impress emotionally because it plays with textures and colors that have a ridiculous amount of depth in person, and the way light hits the dials makes them constantly change character.

What I like most is that the watches still feel elegant despite all the visual work happening on the dial. A lot of brands overdo texture and end up making something exhausting to wear. Arsène Lippens keeps things controlled. This feels like the kind of smaller independent brand collectors will suddenly pretend they always knew about in two years. Because they always do…

Price:  €1,109.

If you end up getting any of these watches, please email me or DM me on instagram (@walid.benla) your experience and first impressions!

I sat down to write this article at the Madrid airport, on my way to Geneva for Watches & Wonders 2026. It was late, I was talking to the Time-Telling team about the new releases, and meditating on what this year actually meant for the watch world. 

I tend to do that a lot, because I believe that no matter how unattractive or boring a year might be — and 2026 was — it still had to mean something for the overall context of the industry. 

My meditations took me to one conclusion: Brands are going back to 34mm!! 

Hold on now, let me lay down some context. 

The general consensus of the watch world in the last few years — let’s say up until 2022 — was that 38-39mm was the small-to-medium size, safe for enthusiasts.

However, and you’ll notice while reading this article, that 38mm and 39mm are starting to seem like some big numbers. You might even cringe, like a Catier-Tank-Wearing artist might do at the thought of a 45mm Panerai. 

And THAT is today’s article in a nutshell. 

It sure didn’t happen on a whim. No no no… it was gradual and very clear. 

We had that Tony Soprano 36mm Rolex Presidential Day-Date trend, then the Patek Philippe Ellipse, and the Cartier Tank craze, and and and… 

Side note before we consider continuing this article: This has nothing to do with genders, and which watches are manly and which are feminine or whatever. I don’t care.

This year on Watches & Wonders (2026), big brands felt like they had to listen to their clients. The clients that kept slipping through their fingers because they didn’t have watches to fit under their cuffs and provide a certain comfort. 

And since we’re gradually descending to 34mm, I’d like to point out Bulgari’s amazing attempt at reducing the size of their Octofinissimo to 37mm. 

God, I loved that. Wanna know why? Because people tend to forget that to reduce a watch’s dimensions, the brand has to CHANGE THE ENTIRE MOVEMENT. But more on that in an upcoming article.

34mm is Becoming The New Universal Sweet Spot.

At Watches & Wonders 2026, Rolex, Patek, and Moser introduced 34mm watches.

And if these 3 big and respected brands see it, we’d better do so too.

Rolex gave us the Oyster Perpetual Ref. 124205, in Everose gold, Store dial, and all of it in a 34mm case. And what’s funny about it all, is that I wore to W&W (and am currently wearing) a 34mm two-tone Tudor Prince Oysterdate. This watch is from 1971. And we know how much today’s pop culture is yearning for a 70’s reboot.

This 2026 34mm Oyster Perpetual seems intentional, not new and not homage, and my favorite, not gendered. It seems like Rolex is planting a flag.

Another brand that I spent a lot of time praising on my GQ contribution and on my social media, H. Moser & Cie.

They released their 34mm Streamliner this year — with an amazing dial might I say — which I interpreted as a clear and direct attack on the oversized and heavy sports watch market.

On my wrist (tiny as it may be), it belonged. 

Patek Philippe’s 34mm release was much more subtle. The Ellipse D’or is known to be small, slim, elegant, under the radar… but they reinforced that sub 36mm sizing with a large 34.5 x 39.5mm large-size model and a 31.1 x 35.6mm mid-size model.

As in “we’ve been here for a while, you guys are now catching up”

What does this mean for the industry?

Watches are going smaller. It’s not a trend. It’s just practical. And let me tell you why.

During our press appointment at H. Moser’s booth, I asked the gentleman who was presenting and explaining the novelties about why the brand would go this low (34mm) with their most popular collection. 

He said: it’s practical to wear, people like it, and smaller watches resonate with the Asian market. 

It’s safe to say that Asian collectors are like no others. I can confidently say, based on insider information, that brands are closing branches in Europe, to expand them in Asia. So I guess the only way to profitability for them, is to respect and listen to their true customers. 

But the softer version of this would be, brands are listening, complications fatigue is real, we are de-gendering watches, and the collector maturity curve is reaching all time highs. 

Mr. Hader — Beda’a’s founder — didn’t show me this watch before its release. Not even a glimpse.

Which, if you read any other article of mine about Beda’a, usually means one thing: it’s gonna be epic. There’s no halfway presentation, no “what do you think of this direction?” moment. We’ve had enough conversations over our friendship, going back to my time in Dubai, for me to recognize when something is being built with intent versus when it’s playing safe or extending something that’s usual. That silence already framed the watch before even seeing it. Even the teaser video was dreamy.

Because the Angles Guichets is not an isolated release. It sits inside a short but already structured trajectory for the brand, and more specifically for the Angles line, which has become Beda’a’s core design platform in under three years. What’s important to understand is that this is not just “a new model with a complication.” It’s the first time the Angles architecture is forced to deal with the constraints of an aperture display, which is a completely different problem than a central-hand or small seconds watch.

The Angles case is already established at this point. You’re dealing with a 37 mm format, but more importantly a multi-plane octagonal construction with three distinct stepped levels. It’s not a flat octagon in the Gérald Genta sense, and it’s not trying to echo the Royal Oak or Nautilus lineage. The geometry is sharper, more segmented, and it integrates the lugs into the case body in a way that removes the visual break you typically rely on to reset proportions. That becomes critical here because once you remove hands and most dial furniture, the case becomes the primary and only visual regulator of the watch.

Previous Angles executions had hands, a clear hierarchy between dial and case, and enough familiar elements to stabilize the composition. With the Guichets, that hierarchy disappears. The dial becomes a surface with two apertures, and everything else has to carry meaning through proportion, alignment, and negative space. This is where Sohaib Maghnam’s involvement becomes obvious, not in a superficial way, but in how controlled the watch feels. He is Beda’a director and designer after all.

If you’ve followed his work under his own name, you already know he doesn’t design in a “traditional” fashion. His watches are about geometry, futuristic elements, and a very deliberate use of empty space. That language translates directly here, but under much tighter constraints, because aperture watches are unforgiving.

Historically, they’ve always been a niche within watchmaking. Early 20th century pocket and wristwatch executions experimented with digital-style displays, but it’s really with pieces like the Cartier Tank à Guichets that the format becomes codified. You reduce the watch to windows, remove hands entirely, and force time to be read through apertures alone. Later interpretations, like the Audemars Piguet Star Wheel or F.P. Journe Vagabondage, take that concept further mechanically, but they all share the same constraint: once you remove hands, the case is everything. Alignment, spacing, and motion all become immediately visible.

Beda’a approaches this through a relatively low-key technical base, which is where things get more interesting than they first appear. They’re using a modified Peseux 7001, one of the most respected ultra-thin hand-wound calibres still in circulation. At around 2.5 mm thickness, it has been used across independent watchmaking precisely because it offers a stable, slim foundation. A characteristic of the Angles collection. 

Here, the gear train has been modified to run on a 24-hour cycle, effectively halving the rotational speed of the hour wheel. That changes the behavior of the entire system. When you alter ratios like that, especially in a manually wound calibre with a 42 hour power reserve, torque distribution becomes a real consideration. And that’s before accounting for the fact that you’re now driving discs instead of hands, which introduces additional inertia.

The display itself confirms that this is not a traditional jump hour watch. The upper aperture uses a continuous 24-hour disc where the sun and moon travel across a scale from 6 AM to 6 PM, then transition into night. Mechanically, this places the watch closer to a rotating disc display than to an instantaneous jumping system. There’s no sharp jump, no snappy transition. Instead, the indication is progressive, almost imperceptible, which aligns with the conceptual approach of the watch.

The lower aperture handles the minutes unconventionally. The disc moves, while a fixed arrow integrated into the dial serves as the reference point. This inversion, where the indicator remains static and the scale moves, is simple in principle but extremely sensitive in execution. Any play in the disc or inconsistency in alignment becomes immediately visible. Beda’a limits the display to five-minute increments, which is not a shortcut but a necessary constraint given the scale and the visual language of the watch. With apertures this reduced and a dial this closed, legibility depends on restraint.

The dial itself plays a bigger role than it might initially seem. It’s not a flat surface but a closed structure that follows the geometry of the case. Without that relief, the watch would collapse visually. By introducing depth through form rather than additional elements, the watch maintains its profile while still offering a sense of structure. 

Contextually, Beda’a occupies a very specific position. It’s part of a small but increasingly relevant group of Middle Eastern independent brands that are not just assembling watches, but building identifiable design languages. That distinction matters. For a long time, the region has been associated with consumption of high horology, not production. Brands like Beda’a are shifting that narrative, and they’re doing it through consistency rather than isolated releases.

The Angles collection has already demonstrated that it resonates with collectors. Limited executions selling out within 24 hours is not just a marketing point, it’s an indication that the design language is understood and accepted. Introducing a complication into that framework is always a risk, because it can easily disrupt what made the original pieces work. Here, that balance is maintained.

Which naturally leads to the question of positioning, and inevitably, the GPHG. At around 1,800 CHF, the Angles Guichets sits in a segment that has historically been competitive, particularly in categories focused on time-only or light complications. What works in its favor is not mechanical complexity in the traditional sense, but clarity of concept. The watch has a defined objective and follows it through without unnecessary additions. That kind of coherence tends to resonate with juries when it’s executed properly.

Sohaib Maghnam’s role in this shouldn’t be reduced to aesthetics. The constraints imposed by the Angles case, the modified 7001 architecture, and the demands of an aperture display mean that every decision is interconnected. If you look at his independent work, the same principles appear consistently: controlled geometry, careful use of space, and a refusal to rely on decorative shortcuts. Check out the new Moharib piece. Here, those principles are applied within the structure of a brand that already has its own identity, which is a more complex exercise than designing from scratch.

The Angles Guichets is clear and strong competitor in the indies scene. It operates in a more interesting space, where design discipline, mechanical adaptation, and price positioning intersect. At 1,800 CHF, you’re entering a range where comparisons become unavoidable, from Nomos complications to other entry-level independents. What Beda’a offers here is not finishing excess or mechanical spectacle, but a controlled integration of design and mechanics that is rarely this resolved at this level.

Beda’a has been on the magazine before, and it will stay there. Not out of familiarity, but because it’s one of the few young brands that is actually building something coherent over time. The Angles Guichets doesn’t try to redefine the aperture watch. It simply shows that Beda’a understands exactly what it’s doing, and more importantly, where it’s going.

Specs: 

• Movement: modified Peseux 7001 for 24-hour day and night indication, hand wound.
• Dimensions: 34 x 37 x 6.3 mm (L x W x H)
• Case Material: 316L stainless steel with a matching buckle.
• Dial: lacquered, 24-hour cycle.
• Hands: Sun and Moon indicators, Day and Night, polished
• Water resistance: 3 ATM
• Sapphire crystal
• Strap: calfskin leather, embossed,stitched.
• Reference: BQAS0526-37
• Swiss Made

Visit bedaawatches.com to discover the new collection.