Watch collecting is just another way of justifying the overconsumption culture that capitalism feeds on. 

I know, huge statement. Especially in an article about buying watches.

This article is me, your friendly neighborhood watch connoisseur, recommending a few watches I would spend my hard earned money on. Nothing crazy, nothing niche or experimental or weird. But definitely cool and useful. Because you should never forget that watches are tools. Tools that serve a purpose in a certain context. 

Disclaimer: “Without breaking the bank” doesn’t mean cheap. It means taking your time to pick a watch that works for you and your lifestyle, and that you’ll be wearing for a couple of years and build an emotional bond with.

Anyway, here are the 7 chosen watches (tap on their names to discover each one):

1. Unimatic UC1

Unimatic is what happens when industrial design nerds start making watches instead of furniture. The UC1 is pure Italian tactical minimalism. Big lume plots, matte surfaces, chunky proportions, zero unnecessary decoration. It looks like military equipment somebody accidentally turned into a collectible. And somehow, despite the brutalist look, it’s still pretty elegant.

This is also one of those watches that reminds you why tool watches became cool in the first place. Automatic movement, 300m water resistance, clean legibility, no fake vintage gimmicks. Online, people constantly compare Unimatic to old military instruments, which honestly feels accurate. It has that cold functional beauty a James Bond fanatic like myself is a sucker for.

Price: €640.

2. Nomos Club Sport Neomatik Worldtimer Ref. 792

I already said during Watches & Wonders 2026 that this watch would probably end up in my collection soon. Still true. Nomos somehow managed to make a worldtimer that does not feel like it belongs to a finance bro explaining airport lounge access. At 40mm wide and only 9.9mm thick, this thing is absurdly wearable for a worldtime complication.  

The best part is the dial layout. Technical without becoming messy. A lot of collectors online compared it to aircraft gauges and vintage dashboard instruments, and I completely get it.   The DUW 3202 movement is also genuinely impressive for the price point, especially considering most brands would make a watch like this twice as thick and twice as expensive. This feels like a real daily watch for people who actually move around. 

Price: €4,260 retail.

3. Charlie Paris Initial Coeur Ouvert Vert

I had this watch on my wrist for more than a week and it completely surprised me. This is the perfect spring and summer watch. The green dial absolutely wakes up under sunlight and the open worked section slowly grows on you the more you wear it. Usually open heart watches try way too hard. This one feels balanced and relaxed.

Charlie Paris also understands something a lot of brands forget: not every watch needs to scream “luxury.” This thing is approachable, comfortable, easy to style, and honestly just enjoyable to wear. Linen shirt, sunglasses, coffee outside somewhere warm. That is the vibe. It feels very French in the best possible way.

Price: €485.

4. Minim MN01 CNY LE 

Minim is for people who are slightly tired of safe watches. Not weird for the sake of being weird, just creative enough to feel refreshing. The MN01 limited edition has a really strong visual identity without sacrificing wearability. Sharp case architecture, interesting dial execution, modern proportions. You can tell actual design people worked on this.

I’m also paying extra attention to Minim recently because I’m working on something pretty exciting with the brand. And honestly, I like seeing smaller independents take risks while bigger brands keep recycling the same three sports watch designs over and over again. This is the type of piece that gets noticed by actual watch enthusiasts instead of people just recognizing a logo.

Price:  €1,200–€1,400

5. Anders & Co AC2 VOLCAN Manual Wind

The manual wind AC2 VOLCAN collection is probably what Anders & Co needed the most. It gives the brand more credibility. Manual winding changes the whole experience of wearing a watch. You interact with it. You slow down for five seconds every morning instead of treating it like another object you throw on before leaving the house.

The open caseback also helps a lot. Being able to actually see the movement makes the watch feel more honest somehow. Design wise, Anders & Co continues mixing vintage inspiration with modern execution without becoming cosplay or homage coded. That balance is harder to achieve than people think. I’ll go deeper into this collection in another article because there is way more to unpack here.

Price: €1780.

6. Jacques Bianchi JB200 Poulpro

This might genuinely be my favorite modern dive watch brand right now. The founder is a friend and I’m excited to spend more time with the watches soon, but even without that connection, the JB200 Poulpro would still be my pick from the catalog. I got the chance to handle it at Chronopolis Watch Fair in Geneva and It has real old school Mediterranean dive tool energy. Rough around the edges in the best way.

Most modern dive watches feel overly polished and sterile now. This one still has soul. The asymmetrical case, oversized hands, our octopus friend ofc, and overall design language feel rooted in actual diving history instead of “luxury ocean lifestyle” marketing campaigns. It also somehow works ridiculously well as an everyday watch, which honestly matters more than most collectors admit.

Price: Around €1,162.

7. Arsène Lippens Artigiano Collection

I saw the Artigiano collection during Chronopolis at Geneva Watch Days and the dials immediately stole the show for me. I was ready to skip the rest tbh. These watches impress emotionally because it plays with textures and colors that have a ridiculous amount of depth in person, and the way light hits the dials makes them constantly change character.

What I like most is that the watches still feel elegant despite all the visual work happening on the dial. A lot of brands overdo texture and end up making something exhausting to wear. Arsène Lippens keeps things controlled. This feels like the kind of smaller independent brand collectors will suddenly pretend they always knew about in two years. Because they always do…

Price:  €1,109.

If you end up getting any of these watches, please email me or DM me on instagram (@walid.benla) your experience and first impressions!