Trump’s 31% Tariffs Vs The Swiss Watch Industry.

The Swiss watch industry is now ticking to a more anxious rhythm. President Donald Trump’s 3rd of April’s decision to slap a hefty 31% tariff on Swiss imports has sent shockwaves through the horology world. This move not only threatens to inflate the price tags of coveted timepieces but also casts a shadow over the …

Rolex Land-Dweller: The Innovation Staring (a Bit Too Much) in the Rearview Mirror.

Presented as a quiet revolution, the new Rolex Land-Dweller doesn’t lack technical firepower. Its caliber 7135, beating at 5 Hz, shows a clear ambition for precision. The Dynapulse escapement, made of silicon, embodies modernity without sacrificing power reserve (66 hours) or mechanical robustness. On paper, the Land-Dweller ticks all the boxes of a 21st-century Rolex: …

And The Most Beautiful Bracelet Award Goes To… 

The most beautiful watches this year are the ones on gold bracelets. Period.  I wanted to start by making that strong statement, to set the tone for this article and the ones to come. Because my dear friends, this year’s W&W was actually really good, and we intend to highlight the beauty and technical genius …