They really don’t make dive watches like this anymore.

I got the chance to spend about a month with the Jacques Bianchi Marseille JB300 Indigo Maris. This Grade 5 titanium tool watch reminded me why purpose-built dive watches still deserve a place in today’s collections, even in a world where most of them will never see more than a swimming pool.

Jacques Bianchi Marseille has never tried to build accessories. The French brand has always been about utility first. Founded in Marseille, a city whose identity is inseparable from the Mediterranean, Jacques Bianchi built its reputation supplying professional diving watches to military units, firefighters, and underwater professionals during the 1980s. That heritage isn’t used as marketing decoration today. It genuinely shapes every watch that leaves the workshop.

The JB300 Indigo Maris continues that philosophy. It is a modern interpretation of a proper dive watch, built around a Grade 5 titanium case, 300 meters of water resistance, a no nonsense dial and proportions that prioritize function over flash. It doesn’t chase vintage trends, nor does it try to reinvent what a dive watch should be. Instead, it focuses on doing the basics exceptionally well, which turns out to be far rarer than it sounds.

After living with it for several weeks, I realized that the JB300 isn’t the kind of watch that impresses you because of one spectacular feature. It’s the accumulation of small decisions that make it incredibly enjoyable to wear every single day.

The first thing I noticed was how compact it actually feels on the wrist. On paper, the numbers suggest a serious dive watch. On the wrist, it wears considerably smaller. That’s largely thanks to one design choice that I wish more brands paid attention to: the case to dial ratio. The dial occupies much more visual space than the surrounding case, giving the watch an openness that tricks your eye into perceiving it as smaller. Combined with relatively short lugs and the lightness of titanium, it sits flatter than expected and disappears under a sleeve without feeling oversized. It’s one of those details you don’t appreciate from product photos but immediately notice once you start wearing it.

Then there’s the titanium. Titanium has become something of a buzzword over the last few years, but not all titanium watches feel the same. Here, the material makes perfect sense because it reinforces the personality of the watch instead of existing as another selling point.

Something is reassuring about the way this case feels. It isn’t precious. It isn’t trying to protect itself from daily life. It invites it. Whether I was walking through the city, spending time by the sea or simply throwing it on without thinking, it always gave me the impression that it was built to handle far more than I would ever ask of it. That’s exactly how a proper tool watch should feel.

Another area where Jacques Bianchi absolutely nailed it is the lume. I’m not exaggerating when I say it’s among the best I’ve experienced recently. It charges quickly, glows intensely and stays legible for hours. More importantly, the application is perfectly balanced across the dial, making nighttime reading almost effortless.

Lume is often treated as something enthusiasts photograph under UV lights for Instagram. In reality, it’s one of the most practical features on any sports watch. Whether you’re checking the time in a dark room, on an early morning flight or during a night walk, having immediate readability without needing to search for light becomes something you genuinely appreciate.

That same philosophy extends to the entire dial. I’ve reached a point where I value legibility more than visual complexity. Beautiful dials are everywhere. Truly functional ones are surprisingly rare. The JB300’s dial communicates information instantly. Large hands, generous contrast, uncluttered printing and sensible proportions mean your eyes find the time almost unconsciously. It sounds obvious for a dive watch, but many modern divers sacrifice readability in favor of texture, polished surfaces or unnecessary design flourishes.

Of course, a dive watch ultimately has to deliver confidence around water. The JB300 offers 300 meters of water resistance, which is comfortably beyond anything I’ll realistically require. But numbers alone aren’t what matter here. The brand’s entire identity has always revolved around professional underwater use, so that specification carries a different weight than it might elsewhere. It’s reassuring knowing that the watch wasn’t designed around a marketing department’s checklist. Water resistance is part of its DNA rather than an impressive statistic printed on a website.

By the end of the month, I found myself reaching for it more often than I expected. Not because it was the most expensive watch on my desk or the flashiest, but because it never gave me a reason not to wear it. That’s probably the highest compliment I can give any watch.

The JB200 Marégraphe II

While spending time with the JB300 Indigo Maris, Jacques Bianchi also unveiled its latest creation, the JB200 Marégraphe II, and it feels like a natural evolution rather than a replacement. Building on the success of the original Marégraphe, which sold out in just four minutes, the new version introduces a redesigned case with sharper lines, a left handed “destro” layout inspired by military diving watches, the brand’s first enamel dial made from twenty successive layers and individually applied indexes. 

Just as importantly, every Soprod automatic movement is now individually regulated to run within chronometer-like tolerances and delivered with its own precision certificate. Limited to 300 pieces, it shows a company that’s refining every detail without abandoning the practical philosophy that made collectors notice them in the first place.

Jacques Bianchi is about the basics. The fundamentals. A comfortable case. Outstanding lume. Excellent legibility. Genuine water credibility. Materials that encourage you to wear the watch instead of protecting it.

Such things don’t make headlines anymore, but they make great watches… So If you want to see how the JB300 looked after a month on my wrist, including a proper beach session where a watch like this actually belongs, head over to my Instagram. That’s where this one really came to life.

Watch collecting is just another way of justifying the overconsumption culture that capitalism feeds on. 

I know, huge statement. Especially in an article about buying watches.

This article is me, your friendly neighborhood watch connoisseur, recommending a few watches I would spend my hard earned money on. Nothing crazy, nothing niche or experimental or weird. But definitely cool and useful. Because you should never forget that watches are tools. Tools that serve a purpose in a certain context. 

Disclaimer: “Without breaking the bank” doesn’t mean cheap. It means taking your time to pick a watch that works for you and your lifestyle, and that you’ll be wearing for a couple of years and build an emotional bond with.

Anyway, here are the 7 chosen watches (tap on their names to discover each one):

1. Unimatic UC1

Unimatic is what happens when industrial design nerds start making watches instead of furniture. The UC1 is pure Italian tactical minimalism. Big lume plots, matte surfaces, chunky proportions, zero unnecessary decoration. It looks like military equipment somebody accidentally turned into a collectible. And somehow, despite the brutalist look, it’s still pretty elegant.

This is also one of those watches that reminds you why tool watches became cool in the first place. Automatic movement, 300m water resistance, clean legibility, no fake vintage gimmicks. Online, people constantly compare Unimatic to old military instruments, which honestly feels accurate. It has that cold functional beauty a James Bond fanatic like myself is a sucker for.

Price: €640.

2. Nomos Club Sport Neomatik Worldtimer Ref. 792

I already said during Watches & Wonders 2026 that this watch would probably end up in my collection soon. Still true. Nomos somehow managed to make a worldtimer that does not feel like it belongs to a finance bro explaining airport lounge access. At 40mm wide and only 9.9mm thick, this thing is absurdly wearable for a worldtime complication.  

The best part is the dial layout. Technical without becoming messy. A lot of collectors online compared it to aircraft gauges and vintage dashboard instruments, and I completely get it.   The DUW 3202 movement is also genuinely impressive for the price point, especially considering most brands would make a watch like this twice as thick and twice as expensive. This feels like a real daily watch for people who actually move around. 

Price: €4,260 retail.

3. Charlie Paris Initial Coeur Ouvert Vert

I had this watch on my wrist for more than a week and it completely surprised me. This is the perfect spring and summer watch. The green dial absolutely wakes up under sunlight and the open worked section slowly grows on you the more you wear it. Usually open heart watches try way too hard. This one feels balanced and relaxed.

Charlie Paris also understands something a lot of brands forget: not every watch needs to scream “luxury.” This thing is approachable, comfortable, easy to style, and honestly just enjoyable to wear. Linen shirt, sunglasses, coffee outside somewhere warm. That is the vibe. It feels very French in the best possible way.

Price: €485.

4. Minim MN01 CNY LE 

Minim is for people who are slightly tired of safe watches. Not weird for the sake of being weird, just creative enough to feel refreshing. The MN01 limited edition has a really strong visual identity without sacrificing wearability. Sharp case architecture, interesting dial execution, modern proportions. You can tell actual design people worked on this.

I’m also paying extra attention to Minim recently because I’m working on something pretty exciting with the brand. And honestly, I like seeing smaller independents take risks while bigger brands keep recycling the same three sports watch designs over and over again. This is the type of piece that gets noticed by actual watch enthusiasts instead of people just recognizing a logo.

Price:  €1,200–€1,400

5. Anders & Co AC2 VOLCAN Manual Wind

The manual wind AC2 VOLCAN collection is probably what Anders & Co needed the most. It gives the brand more credibility. Manual winding changes the whole experience of wearing a watch. You interact with it. You slow down for five seconds every morning instead of treating it like another object you throw on before leaving the house.

The open caseback also helps a lot. Being able to actually see the movement makes the watch feel more honest somehow. Design wise, Anders & Co continues mixing vintage inspiration with modern execution without becoming cosplay or homage coded. That balance is harder to achieve than people think. I’ll go deeper into this collection in another article because there is way more to unpack here.

Price: €1780.

6. Jacques Bianchi JB200 Poulpro

This might genuinely be my favorite modern dive watch brand right now. The founder is a friend and I’m excited to spend more time with the watches soon, but even without that connection, the JB200 Poulpro would still be my pick from the catalog. I got the chance to handle it at Chronopolis Watch Fair in Geneva and It has real old school Mediterranean dive tool energy. Rough around the edges in the best way.

Most modern dive watches feel overly polished and sterile now. This one still has soul. The asymmetrical case, oversized hands, our octopus friend ofc, and overall design language feel rooted in actual diving history instead of “luxury ocean lifestyle” marketing campaigns. It also somehow works ridiculously well as an everyday watch, which honestly matters more than most collectors admit.

Price: Around €1,162.

7. Arsène Lippens Artigiano Collection

I saw the Artigiano collection during Chronopolis at Geneva Watch Days and the dials immediately stole the show for me. I was ready to skip the rest tbh. These watches impress emotionally because it plays with textures and colors that have a ridiculous amount of depth in person, and the way light hits the dials makes them constantly change character.

What I like most is that the watches still feel elegant despite all the visual work happening on the dial. A lot of brands overdo texture and end up making something exhausting to wear. Arsène Lippens keeps things controlled. This feels like the kind of smaller independent brand collectors will suddenly pretend they always knew about in two years. Because they always do…

Price:  €1,109.

If you end up getting any of these watches, please email me or DM me on instagram (@walid.benla) your experience and first impressions!

I kept going back to the Sero Signature more than I expected, and that’s a huge compliment. It’s one of those watches that only starts to make sense once you begin placing it against other things you already know, once you start measuring it mentally against references that defined this category in the first place. Not to say that it’s « du vu et revu » as in something we’ve seen before, but to hammer down my point that there’s a clear respect of the traditional way of doing things.

Because whether Sero intended it or not, this watch lives in a space that’s already been written. You don’t approach Breguet numerals, a slim manually wound profile, and a restrained case without inevitably entering the orbit of watches like the Patek Philippe Calatrava ref. 96, the Vacheron Constantin ref. 6073, or even more modern reinterpretations like the F.P. Journe Chronomètre Bleu. Different price brackets, different intentions, but the same underlying language. Again, a compliment.

And that’s where the Signature becomes interesting. Not because it competes with those watches (it doesn’t) but because it clearly understands the framework they established.

The case proportions are the first indicator. 37.5mm is the easy number to read (sweet!), but the 46.5mm lug-to-lug is where the watch really positions itself. It stretches just enough to avoid that compact, almost fragile stance you get with smaller Calatrava-style pieces. It wears more like certain oversized references from the 40s, where lugs carried more visual weight and extended the watch across the wrist. It’s a subtle shift, but it changes the entire posture of the watch.

The 9.5mm thickness is exactly where it should be, and that’s largely due to the Sellita SW210-1. There’s nothing mind blowing about that movement, but from a construction standpoint, it’s coherent. Around 3.35mm in height, manual winding, stable architecture. It allows the case to remain slim without forcing the watch into ultra-thin territory, which often introduces compromises in durability or water resistance; AKA having to take it off to wash your hand. The 100 meters rating here is not just a spec, it tells you the case has been built with actual use in mind. 

But to get into the main part, the dial is where Sero takes a more deliberate position.

Engraving the numerals directly into the dial instead of printing or applying them changes the reading entirely. From a horological perspective, you move from surface decoration to taking away from the material itself. The numerals exist as negative space, and that means light behaves differently. You don’t get the crisp contrast of printed lacquer or the shadow line of applied markers. Instead, you get something more variable, more dependent on angle and intensity.

This is closer, in spirit, to how traditional guilloché dials interact with light, although achieved through machining rather than hand-turned patterns. The vertical brushing underneath adds a directional grain, which keeps the dial from becoming too static while maintaining control over reflections. It’s a measured approach. 

The consistency of execution is what stands out here. The chemin de fer, the numerals, even the signature text all follow the same engraved logic. That avoids the common issue where different techniques compete on the same dial, printed tracks next to applied markers next to stamped logos. Here, everything is resolved within the same surface.

The handset is another area where the watch holds together, and honestly the first thing I noticed. Heat-blued spade hands, correctly dimensioned, doing exactly what they’re supposed to do. The minute hand reaches the track with precision, which is something you’d expect, but not something you always get. The hour hand sits cleanly within the numeral ring, and the seconds hand remains visually light. 

It’s basic watchmaking discipline, but it’s often where watches lose coherence.

Looking at the different dial configurations, the variations don’t try to reinvent the watch. The silver and champagne dials stay closest to classical references, where the engraving becomes more subtle and the watch reads almost like a study in restraint, to be a little more poetic. The blue dial increases contrast and sharpens the overall presence, pushing it slightly closer to contemporary tastes.

The red dial is the outlier, but it still respects the underlying architecture, which keeps it from feeling disconnected. A little different, but different strokes for different folks.

Now, where the Signature really needs to be placed is in its price segment. At around €1,100 to €1,200, it sits in a very competitive space. You’re looking at watches like the Nomos Tangente, the Longines Heritage Classic, vintage Omegas…

Most of those watches take a different route. Nomos focuses on Bauhaus minimalism and in-house calibres, Longines leans heavily into archival design, vintage Omega Genèves are iconic and reliable. Sero doesn’t really sit directly with any of them. It’s closer to what smaller independent or collector-driven brands have been trying to do in recent years, tightening classical codes rather than reinterpreting them.

That’s also where the watch finds a bit of cultural relevance. There’s been a clear shift in the last few years, especially among younger collectors, away from oversized, overly expressive pieces toward something more controlled. Not necessarily vintage, but informed by it. The Signature fits into that movement as a very clear participant.

That doesn’t make it perfect. The “Signature” text still feels slightly more present than it needs to be when you look at how low-key everything else is, and the longer lug-to-lug will not work for every wrist. But when you place it where it actually belongs, within that €1,000 segment, against watches that often get one or two things right and miss the rest, the Signature holds together in a way that’s harder to dismiss.

What was interesting, and something that came up in conversation with Sergino, the founder, after I shared my thoughts, is that none of this is accidental. The positioning, the proportions, even the way the watch sits in this slightly uncomfortable but very deliberate space, it’s all been thought through.

And that also reflects in how they’re bringing it to market. The initial presale starts just under the €1,000 mark, with the first pieces at €899 before taxes, then €999 during the two-week window, before settling at €1,199 retail. It’s a detail worth mentioning because, at that earlier entry point, the watch shifts slightly in how you evaluate it. You’re no longer just comparing it to its immediate peers, you’re looking at it against a much broader field, and in that context, the level of attention given to proportions, dial execution, and overall coherence becomes harder to overlook.

If I were to discribe it in 1 word, I’d say traditional.

Check them out here.

When I launched Time-Telling Magazine, my goal was simple: to tell stories. Not just the stories of watches, but also those of the people who imagine them, wear them, live them. Very quickly, the magazine established itself as a fresh voice in the watchmaking world, with a tone that is free, curious, young, and above all, sincere.

What also makes Time-Telling Magazine even more interesting is the fact that it’s the first African watch magazine. An independent platform born out of a deep passion for watches, but also out of a need to broaden the conversation beyond the traditional centers of luxury. Today, our readers come from over 50 countries, and the feedback is often the same: “Finally, we African watch enthusiasts are being represented.”

However, there was still a missing link between this project and my roots. I’m Moroccan. And that’s precisely why I’m very proud to announce today our partnership with L’Opinion newspaper and its digital magazine L’ODJ (L’Opinion des Jeunes).

This partnership is much more than just a content exchange. It’s a tangible way to bring the world of luxury watchmaking closer to a Moroccan and African readership: young, educated, curious, and eager to discover. Starting today, Time-Telling Magazine articles will be published both on timetellingmagazine.com and on lodj.ma. And this is only the beginning.

I had the pleasure of telling my story in an exclusive interview recorded with L’ODJ, which will be available soon. In it, we talk about watches, of course, but also about culture, editorial independence, and what it means to “take your time” in a world obsessed with speed.

One of the goals of this collaboration is also to open the pages of L’Opinion and L’ODJ to a world that is often unknown but incredibly exciting: that of luxury, and more specifically, fine watchmaking. A world of artisans, traditions, and fascinating details, far from the clichés.

To spark your curiosity, here are a few fun watch facts: Did you know there’s a Swiss watchmaker who creates timepieces inspired by Arabic calligraphy? Or that one of the rarest watches in the world was sold to a collector based in Casablanca? These are the kinds of stories we’re going to keep telling right here, at home.

This partnership is a way to discover the world of watches without even moving your wrist. And more importantly, it’s an invitation for every Moroccan and African reader to claim and dive deep into this fascinating universe. Because watchmaking, at its core, is about rhythm. And now is the right time for ours to resonate louder than ever.

Welcome to the first chapter of the Time-Telling Magazine’s “The Beginner’s Compass” series !

Since our mission is to make this digital magazine your go-to destination for anything Watches and Horology, we decided to introduce this new category of articles where we teach you EVERYTHING you need to know.

As the title suggests, we will put you on the right path. The path of becoming a real watch connoisseur.

This title is not only one of this particular series, but it is the name of the first volume of the printed Time-Telling Magazine. A book that will literally transform your views on watches and help you discover the intricate and complicated parts of the watch world (pun intended). And if you’re not planning to transform your life by acquiring that much knowledge and wisdom, you could just transform that bland looking coffee table of yours until a younger and more interesting soul comes by and gets mesmerized by the luxurious design of the book haha…

Okay let’s dive in.

The decision to learn something usually comes from a lack of knowledge or a spark of interest. But the first question that popped into my head was simple yet loaded: Why in god’s green earth would people care about watches? Seriously, what’s the deal? What’s the tea? Why are these tiny, technologically-outdated wrist machines worth the collective jaw drops, the obsessive posts, and the bank-draining price tags? At first, I didn’t get it. But now? Let’s just sayyy… they got me.

Here’s the thing about obsession: it’s the most human experience ever. Fundamentally, we are wired to obsess. It’s in our DNA, a defining trait of who we are. Whether it’s binging a Netflix series, losing ourselves in a niche fandom, or meticulously curating the perfect playlist, our capacity to dive headfirst into something is as natural as breathing. Watches tap into this in a way that’s almost poetic—they pull at something deep, almost primal, in us.

At their core, watches aren’t just about telling time; they’re about understanding it. Every detail, every movement, every tick of a hand is a tribute to craftsmanship. And not just any craftsmanship—the kind that demands time, patience, and reverence. Artisans pour hours, days, even years into creating these miniature marvels, breathing life into something so small yet so infinite. It’s not just a watch; it’s a chef-d’œuvre, a celebration of the very time it takes to bring it into existence.

But it’s not just about the craft. Watches embody excellence—the cutting edge of technology, the pinnacle of engineering, and the epitome of human ingenuity. They’re tiny masterpieces of precision and innovation, living proof of what we can achieve when we’re determined to create something extraordinary. They’re more than accessories; they’re monuments to excellence.

And then there’s the beauty. It’s impossible to talk about watches without talking about their aesthetic. Donna Tartt said it best: “Beauty is terror. Whatever we call beautiful, we quiver before it.” That’s what watches are—terrifyingly beautiful. They’re beautiful because they hold time, and time itself is something we can never truly control. We fear time slipping away, running out, or wasting it. So, we create these intricate devices as a way to understand it, measure it, maybe even conquer it. But the truth is, while the hands of a watch quiver under the weight of time, so do we.

There’s a paradox here. Time is both our enemy and our ally. It haunts us, heals us, and shapes us. It builds us up and wears us down. We fear it, but we also celebrate it. Watches, in their quiet elegance, remind us of all these contradictions. They’re more than objects; they’re stories. To truly appreciate them, you have to look deeper, the way you’d gaze at a Renaissance painting. Look beyond the surface, au second degré, into the layers of meaning and intention.

I started this diary as a skeptic, wondering why anyone cared so much about watches. But now I see that they’re not just about tracking the hours—they’re about capturing something we can’t hold. They’re a way to mark our obsessions, honor our fears, and embrace the beauty of time, however fleeting it may be. The hype isn’t just real—it’s timeless. And honestly, I fell for it.

This was the first chapter. We hope to have caught your attention and interested you enough to read and enjoy our weekly series where, as mentioned before, we will make you a real connoisseur. We love you guys !

ORDER THE DANG BOOK ! xoxo