They really don’t make dive watches like this anymore.

I got the chance to spend about a month with the Jacques Bianchi Marseille JB300 Indigo Maris. This Grade 5 titanium tool watch reminded me why purpose-built dive watches still deserve a place in today’s collections, even in a world where most of them will never see more than a swimming pool.

Jacques Bianchi Marseille has never tried to build accessories. The French brand has always been about utility first. Founded in Marseille, a city whose identity is inseparable from the Mediterranean, Jacques Bianchi built its reputation supplying professional diving watches to military units, firefighters, and underwater professionals during the 1980s. That heritage isn’t used as marketing decoration today. It genuinely shapes every watch that leaves the workshop.

The JB300 Indigo Maris continues that philosophy. It is a modern interpretation of a proper dive watch, built around a Grade 5 titanium case, 300 meters of water resistance, a no nonsense dial and proportions that prioritize function over flash. It doesn’t chase vintage trends, nor does it try to reinvent what a dive watch should be. Instead, it focuses on doing the basics exceptionally well, which turns out to be far rarer than it sounds.

After living with it for several weeks, I realized that the JB300 isn’t the kind of watch that impresses you because of one spectacular feature. It’s the accumulation of small decisions that make it incredibly enjoyable to wear every single day.

The first thing I noticed was how compact it actually feels on the wrist. On paper, the numbers suggest a serious dive watch. On the wrist, it wears considerably smaller. That’s largely thanks to one design choice that I wish more brands paid attention to: the case to dial ratio. The dial occupies much more visual space than the surrounding case, giving the watch an openness that tricks your eye into perceiving it as smaller. Combined with relatively short lugs and the lightness of titanium, it sits flatter than expected and disappears under a sleeve without feeling oversized. It’s one of those details you don’t appreciate from product photos but immediately notice once you start wearing it.

Then there’s the titanium. Titanium has become something of a buzzword over the last few years, but not all titanium watches feel the same. Here, the material makes perfect sense because it reinforces the personality of the watch instead of existing as another selling point.

Something is reassuring about the way this case feels. It isn’t precious. It isn’t trying to protect itself from daily life. It invites it. Whether I was walking through the city, spending time by the sea or simply throwing it on without thinking, it always gave me the impression that it was built to handle far more than I would ever ask of it. That’s exactly how a proper tool watch should feel.

Another area where Jacques Bianchi absolutely nailed it is the lume. I’m not exaggerating when I say it’s among the best I’ve experienced recently. It charges quickly, glows intensely and stays legible for hours. More importantly, the application is perfectly balanced across the dial, making nighttime reading almost effortless.

Lume is often treated as something enthusiasts photograph under UV lights for Instagram. In reality, it’s one of the most practical features on any sports watch. Whether you’re checking the time in a dark room, on an early morning flight or during a night walk, having immediate readability without needing to search for light becomes something you genuinely appreciate.

That same philosophy extends to the entire dial. I’ve reached a point where I value legibility more than visual complexity. Beautiful dials are everywhere. Truly functional ones are surprisingly rare. The JB300’s dial communicates information instantly. Large hands, generous contrast, uncluttered printing and sensible proportions mean your eyes find the time almost unconsciously. It sounds obvious for a dive watch, but many modern divers sacrifice readability in favor of texture, polished surfaces or unnecessary design flourishes.

Of course, a dive watch ultimately has to deliver confidence around water. The JB300 offers 300 meters of water resistance, which is comfortably beyond anything I’ll realistically require. But numbers alone aren’t what matter here. The brand’s entire identity has always revolved around professional underwater use, so that specification carries a different weight than it might elsewhere. It’s reassuring knowing that the watch wasn’t designed around a marketing department’s checklist. Water resistance is part of its DNA rather than an impressive statistic printed on a website.

By the end of the month, I found myself reaching for it more often than I expected. Not because it was the most expensive watch on my desk or the flashiest, but because it never gave me a reason not to wear it. That’s probably the highest compliment I can give any watch.

The JB200 Marégraphe II

While spending time with the JB300 Indigo Maris, Jacques Bianchi also unveiled its latest creation, the JB200 Marégraphe II, and it feels like a natural evolution rather than a replacement. Building on the success of the original Marégraphe, which sold out in just four minutes, the new version introduces a redesigned case with sharper lines, a left handed “destro” layout inspired by military diving watches, the brand’s first enamel dial made from twenty successive layers and individually applied indexes. 

Just as importantly, every Soprod automatic movement is now individually regulated to run within chronometer-like tolerances and delivered with its own precision certificate. Limited to 300 pieces, it shows a company that’s refining every detail without abandoning the practical philosophy that made collectors notice them in the first place.

Jacques Bianchi is about the basics. The fundamentals. A comfortable case. Outstanding lume. Excellent legibility. Genuine water credibility. Materials that encourage you to wear the watch instead of protecting it.

Such things don’t make headlines anymore, but they make great watches… So If you want to see how the JB300 looked after a month on my wrist, including a proper beach session where a watch like this actually belongs, head over to my Instagram. That’s where this one really came to life.

Mr. Hader — Beda’a’s founder — didn’t show me this watch before its release. Not even a glimpse.

Which, if you read any other article of mine about Beda’a, usually means one thing: it’s gonna be epic. There’s no halfway presentation, no “what do you think of this direction?” moment. We’ve had enough conversations over our friendship, going back to my time in Dubai, for me to recognize when something is being built with intent versus when it’s playing safe or extending something that’s usual. That silence already framed the watch before even seeing it. Even the teaser video was dreamy.

Because the Angles Guichets is not an isolated release. It sits inside a short but already structured trajectory for the brand, and more specifically for the Angles line, which has become Beda’a’s core design platform in under three years. What’s important to understand is that this is not just “a new model with a complication.” It’s the first time the Angles architecture is forced to deal with the constraints of an aperture display, which is a completely different problem than a central-hand or small seconds watch.

The Angles case is already established at this point. You’re dealing with a 37 mm format, but more importantly a multi-plane octagonal construction with three distinct stepped levels. It’s not a flat octagon in the Gérald Genta sense, and it’s not trying to echo the Royal Oak or Nautilus lineage. The geometry is sharper, more segmented, and it integrates the lugs into the case body in a way that removes the visual break you typically rely on to reset proportions. That becomes critical here because once you remove hands and most dial furniture, the case becomes the primary and only visual regulator of the watch.

Previous Angles executions had hands, a clear hierarchy between dial and case, and enough familiar elements to stabilize the composition. With the Guichets, that hierarchy disappears. The dial becomes a surface with two apertures, and everything else has to carry meaning through proportion, alignment, and negative space. This is where Sohaib Maghnam’s involvement becomes obvious, not in a superficial way, but in how controlled the watch feels. He is Beda’a director and designer after all.

If you’ve followed his work under his own name, you already know he doesn’t design in a “traditional” fashion. His watches are about geometry, futuristic elements, and a very deliberate use of empty space. That language translates directly here, but under much tighter constraints, because aperture watches are unforgiving.

Historically, they’ve always been a niche within watchmaking. Early 20th century pocket and wristwatch executions experimented with digital-style displays, but it’s really with pieces like the Cartier Tank à Guichets that the format becomes codified. You reduce the watch to windows, remove hands entirely, and force time to be read through apertures alone. Later interpretations, like the Audemars Piguet Star Wheel or F.P. Journe Vagabondage, take that concept further mechanically, but they all share the same constraint: once you remove hands, the case is everything. Alignment, spacing, and motion all become immediately visible.

Beda’a approaches this through a relatively low-key technical base, which is where things get more interesting than they first appear. They’re using a modified Peseux 7001, one of the most respected ultra-thin hand-wound calibres still in circulation. At around 2.5 mm thickness, it has been used across independent watchmaking precisely because it offers a stable, slim foundation. A characteristic of the Angles collection. 

Here, the gear train has been modified to run on a 24-hour cycle, effectively halving the rotational speed of the hour wheel. That changes the behavior of the entire system. When you alter ratios like that, especially in a manually wound calibre with a 42 hour power reserve, torque distribution becomes a real consideration. And that’s before accounting for the fact that you’re now driving discs instead of hands, which introduces additional inertia.

The display itself confirms that this is not a traditional jump hour watch. The upper aperture uses a continuous 24-hour disc where the sun and moon travel across a scale from 6 AM to 6 PM, then transition into night. Mechanically, this places the watch closer to a rotating disc display than to an instantaneous jumping system. There’s no sharp jump, no snappy transition. Instead, the indication is progressive, almost imperceptible, which aligns with the conceptual approach of the watch.

The lower aperture handles the minutes unconventionally. The disc moves, while a fixed arrow integrated into the dial serves as the reference point. This inversion, where the indicator remains static and the scale moves, is simple in principle but extremely sensitive in execution. Any play in the disc or inconsistency in alignment becomes immediately visible. Beda’a limits the display to five-minute increments, which is not a shortcut but a necessary constraint given the scale and the visual language of the watch. With apertures this reduced and a dial this closed, legibility depends on restraint.

The dial itself plays a bigger role than it might initially seem. It’s not a flat surface but a closed structure that follows the geometry of the case. Without that relief, the watch would collapse visually. By introducing depth through form rather than additional elements, the watch maintains its profile while still offering a sense of structure. 

Contextually, Beda’a occupies a very specific position. It’s part of a small but increasingly relevant group of Middle Eastern independent brands that are not just assembling watches, but building identifiable design languages. That distinction matters. For a long time, the region has been associated with consumption of high horology, not production. Brands like Beda’a are shifting that narrative, and they’re doing it through consistency rather than isolated releases.

The Angles collection has already demonstrated that it resonates with collectors. Limited executions selling out within 24 hours is not just a marketing point, it’s an indication that the design language is understood and accepted. Introducing a complication into that framework is always a risk, because it can easily disrupt what made the original pieces work. Here, that balance is maintained.

Which naturally leads to the question of positioning, and inevitably, the GPHG. At around 1,800 CHF, the Angles Guichets sits in a segment that has historically been competitive, particularly in categories focused on time-only or light complications. What works in its favor is not mechanical complexity in the traditional sense, but clarity of concept. The watch has a defined objective and follows it through without unnecessary additions. That kind of coherence tends to resonate with juries when it’s executed properly.

Sohaib Maghnam’s role in this shouldn’t be reduced to aesthetics. The constraints imposed by the Angles case, the modified 7001 architecture, and the demands of an aperture display mean that every decision is interconnected. If you look at his independent work, the same principles appear consistently: controlled geometry, careful use of space, and a refusal to rely on decorative shortcuts. Check out the new Moharib piece. Here, those principles are applied within the structure of a brand that already has its own identity, which is a more complex exercise than designing from scratch.

The Angles Guichets is clear and strong competitor in the indies scene. It operates in a more interesting space, where design discipline, mechanical adaptation, and price positioning intersect. At 1,800 CHF, you’re entering a range where comparisons become unavoidable, from Nomos complications to other entry-level independents. What Beda’a offers here is not finishing excess or mechanical spectacle, but a controlled integration of design and mechanics that is rarely this resolved at this level.

Beda’a has been on the magazine before, and it will stay there. Not out of familiarity, but because it’s one of the few young brands that is actually building something coherent over time. The Angles Guichets doesn’t try to redefine the aperture watch. It simply shows that Beda’a understands exactly what it’s doing, and more importantly, where it’s going.

Specs: 

• Movement: modified Peseux 7001 for 24-hour day and night indication, hand wound.
• Dimensions: 34 x 37 x 6.3 mm (L x W x H)
• Case Material: 316L stainless steel with a matching buckle.
• Dial: lacquered, 24-hour cycle.
• Hands: Sun and Moon indicators, Day and Night, polished
• Water resistance: 3 ATM
• Sapphire crystal
• Strap: calfskin leather, embossed,stitched.
• Reference: BQAS0526-37
• Swiss Made

Visit bedaawatches.com to discover the new collection.

I kept going back to the Sero Signature more than I expected, and that’s a huge compliment. It’s one of those watches that only starts to make sense once you begin placing it against other things you already know, once you start measuring it mentally against references that defined this category in the first place. Not to say that it’s « du vu et revu » as in something we’ve seen before, but to hammer down my point that there’s a clear respect of the traditional way of doing things.

Because whether Sero intended it or not, this watch lives in a space that’s already been written. You don’t approach Breguet numerals, a slim manually wound profile, and a restrained case without inevitably entering the orbit of watches like the Patek Philippe Calatrava ref. 96, the Vacheron Constantin ref. 6073, or even more modern reinterpretations like the F.P. Journe Chronomètre Bleu. Different price brackets, different intentions, but the same underlying language. Again, a compliment.

And that’s where the Signature becomes interesting. Not because it competes with those watches (it doesn’t) but because it clearly understands the framework they established.

The case proportions are the first indicator. 37.5mm is the easy number to read (sweet!), but the 46.5mm lug-to-lug is where the watch really positions itself. It stretches just enough to avoid that compact, almost fragile stance you get with smaller Calatrava-style pieces. It wears more like certain oversized references from the 40s, where lugs carried more visual weight and extended the watch across the wrist. It’s a subtle shift, but it changes the entire posture of the watch.

The 9.5mm thickness is exactly where it should be, and that’s largely due to the Sellita SW210-1. There’s nothing mind blowing about that movement, but from a construction standpoint, it’s coherent. Around 3.35mm in height, manual winding, stable architecture. It allows the case to remain slim without forcing the watch into ultra-thin territory, which often introduces compromises in durability or water resistance; AKA having to take it off to wash your hand. The 100 meters rating here is not just a spec, it tells you the case has been built with actual use in mind. 

But to get into the main part, the dial is where Sero takes a more deliberate position.

Engraving the numerals directly into the dial instead of printing or applying them changes the reading entirely. From a horological perspective, you move from surface decoration to taking away from the material itself. The numerals exist as negative space, and that means light behaves differently. You don’t get the crisp contrast of printed lacquer or the shadow line of applied markers. Instead, you get something more variable, more dependent on angle and intensity.

This is closer, in spirit, to how traditional guilloché dials interact with light, although achieved through machining rather than hand-turned patterns. The vertical brushing underneath adds a directional grain, which keeps the dial from becoming too static while maintaining control over reflections. It’s a measured approach. 

The consistency of execution is what stands out here. The chemin de fer, the numerals, even the signature text all follow the same engraved logic. That avoids the common issue where different techniques compete on the same dial, printed tracks next to applied markers next to stamped logos. Here, everything is resolved within the same surface.

The handset is another area where the watch holds together, and honestly the first thing I noticed. Heat-blued spade hands, correctly dimensioned, doing exactly what they’re supposed to do. The minute hand reaches the track with precision, which is something you’d expect, but not something you always get. The hour hand sits cleanly within the numeral ring, and the seconds hand remains visually light. 

It’s basic watchmaking discipline, but it’s often where watches lose coherence.

Looking at the different dial configurations, the variations don’t try to reinvent the watch. The silver and champagne dials stay closest to classical references, where the engraving becomes more subtle and the watch reads almost like a study in restraint, to be a little more poetic. The blue dial increases contrast and sharpens the overall presence, pushing it slightly closer to contemporary tastes.

The red dial is the outlier, but it still respects the underlying architecture, which keeps it from feeling disconnected. A little different, but different strokes for different folks.

Now, where the Signature really needs to be placed is in its price segment. At around €1,100 to €1,200, it sits in a very competitive space. You’re looking at watches like the Nomos Tangente, the Longines Heritage Classic, vintage Omegas…

Most of those watches take a different route. Nomos focuses on Bauhaus minimalism and in-house calibres, Longines leans heavily into archival design, vintage Omega Genèves are iconic and reliable. Sero doesn’t really sit directly with any of them. It’s closer to what smaller independent or collector-driven brands have been trying to do in recent years, tightening classical codes rather than reinterpreting them.

That’s also where the watch finds a bit of cultural relevance. There’s been a clear shift in the last few years, especially among younger collectors, away from oversized, overly expressive pieces toward something more controlled. Not necessarily vintage, but informed by it. The Signature fits into that movement as a very clear participant.

That doesn’t make it perfect. The “Signature” text still feels slightly more present than it needs to be when you look at how low-key everything else is, and the longer lug-to-lug will not work for every wrist. But when you place it where it actually belongs, within that €1,000 segment, against watches that often get one or two things right and miss the rest, the Signature holds together in a way that’s harder to dismiss.

What was interesting, and something that came up in conversation with Sergino, the founder, after I shared my thoughts, is that none of this is accidental. The positioning, the proportions, even the way the watch sits in this slightly uncomfortable but very deliberate space, it’s all been thought through.

And that also reflects in how they’re bringing it to market. The initial presale starts just under the €1,000 mark, with the first pieces at €899 before taxes, then €999 during the two-week window, before settling at €1,199 retail. It’s a detail worth mentioning because, at that earlier entry point, the watch shifts slightly in how you evaluate it. You’re no longer just comparing it to its immediate peers, you’re looking at it against a much broader field, and in that context, the level of attention given to proportions, dial execution, and overall coherence becomes harder to overlook.

If I were to discribe it in 1 word, I’d say traditional.

Check them out here.

Presented as a quiet revolution, the new Rolex Land-Dweller doesn’t lack technical firepower. Its caliber 7135, beating at 5 Hz, shows a clear ambition for precision. The Dynapulse escapement, made of silicon, embodies modernity without sacrificing power reserve (66 hours) or mechanical robustness. On paper, the Land-Dweller ticks all the boxes of a 21st-century Rolex: high-performing, elegant, immaculately finished.

The 40 mm case, with a slim 9.7 mm profile, pairs with an integrated Flat Jubilee bracelet, giving the watch a contemporary, fluid, almost architectural silhouette. That alone is enough for some to see it as a deliberate nod to the Oysterquartz—Rolex’s oddball child born out of the quartz revolution of the 1970s. Technically and aesthetically, the Land-Dweller appears to strike a balance: a clever tribute to the past and a controlled step into the future.

But by trying so hard to strike that balance, the Land-Dweller ends up resembling something Rolex has never been: a follower of trends.

Yes, the integrated bracelet is superbly crafted. Yes, the case is sculpted with the surgical precision we’ve come to expect from the brand with the crown. But come on… are we witnessing the Royal Oak-ification of Rolex? It’s starting to look like the global obsession with integrated sport-chic silhouettes has reached all the way to Geneva. And if we’re being honest, doesn’t this Land-Dweller look suspiciously like the secret lovechild of an Oysterquartz who came back from the plastic surgeon with a photo of a Royal Oak in hand?

And let’s be blunt: the launch price isn’t exactly hiding. It climbs—rockets, even—into the upper stratosphere, bordering on indecent when it comes to precious metal versions (€106,250 for the Everose gold diamond-set edition). So yes, Rolex is setting a new benchmark… but mostly a new psychological price point to drag up the starting prices of future models, even in steel. The Land-Dweller isn’t a watch—it’s a strategic marker.

Honestly?

At that price, I’d rather pick up twenty PRXs from Tissot (automatic ones, even) than give in to this neo-minimalist Rolex with an integrated bracelet.
And if I actually had €106,250 to blow on a gold Land-Dweller, I think I’d rather overhaul my entire watch collection… and buy an apartment in Tangier with a sea view. At least that would come with a real power reserve.

And then there’s the dial. Ah yes, the famous “honeycomb” dial—subtly textured, presumably designed to evoke nature’s ingenuity, the geometric precision of a hive, or maybe just to charm texture-lovers. Let’s be clear: it’s well done. But if you’re going to evoke a beehive, I wish the price didn’t only attract the gilded bees of the financial world.

At this point, we’re no longer talking haute horlogerie. We’re talking high-altitude beekeeping: and the only honey we’re getting here is the one Rolex is using to sugarcoat the pill of its pricing strategy.

Aiman Hammoud.

Welcome to the first chapter of the Time-Telling Magazine’s “The Beginner’s Compass” series !

Since our mission is to make this digital magazine your go-to destination for anything Watches and Horology, we decided to introduce this new category of articles where we teach you EVERYTHING you need to know.

As the title suggests, we will put you on the right path. The path of becoming a real watch connoisseur.

This title is not only one of this particular series, but it is the name of the first volume of the printed Time-Telling Magazine. A book that will literally transform your views on watches and help you discover the intricate and complicated parts of the watch world (pun intended). And if you’re not planning to transform your life by acquiring that much knowledge and wisdom, you could just transform that bland looking coffee table of yours until a younger and more interesting soul comes by and gets mesmerized by the luxurious design of the book haha…

Okay let’s dive in.

The decision to learn something usually comes from a lack of knowledge or a spark of interest. But the first question that popped into my head was simple yet loaded: Why in god’s green earth would people care about watches? Seriously, what’s the deal? What’s the tea? Why are these tiny, technologically-outdated wrist machines worth the collective jaw drops, the obsessive posts, and the bank-draining price tags? At first, I didn’t get it. But now? Let’s just sayyy… they got me.

Here’s the thing about obsession: it’s the most human experience ever. Fundamentally, we are wired to obsess. It’s in our DNA, a defining trait of who we are. Whether it’s binging a Netflix series, losing ourselves in a niche fandom, or meticulously curating the perfect playlist, our capacity to dive headfirst into something is as natural as breathing. Watches tap into this in a way that’s almost poetic—they pull at something deep, almost primal, in us.

At their core, watches aren’t just about telling time; they’re about understanding it. Every detail, every movement, every tick of a hand is a tribute to craftsmanship. And not just any craftsmanship—the kind that demands time, patience, and reverence. Artisans pour hours, days, even years into creating these miniature marvels, breathing life into something so small yet so infinite. It’s not just a watch; it’s a chef-d’œuvre, a celebration of the very time it takes to bring it into existence.

But it’s not just about the craft. Watches embody excellence—the cutting edge of technology, the pinnacle of engineering, and the epitome of human ingenuity. They’re tiny masterpieces of precision and innovation, living proof of what we can achieve when we’re determined to create something extraordinary. They’re more than accessories; they’re monuments to excellence.

And then there’s the beauty. It’s impossible to talk about watches without talking about their aesthetic. Donna Tartt said it best: “Beauty is terror. Whatever we call beautiful, we quiver before it.” That’s what watches are—terrifyingly beautiful. They’re beautiful because they hold time, and time itself is something we can never truly control. We fear time slipping away, running out, or wasting it. So, we create these intricate devices as a way to understand it, measure it, maybe even conquer it. But the truth is, while the hands of a watch quiver under the weight of time, so do we.

There’s a paradox here. Time is both our enemy and our ally. It haunts us, heals us, and shapes us. It builds us up and wears us down. We fear it, but we also celebrate it. Watches, in their quiet elegance, remind us of all these contradictions. They’re more than objects; they’re stories. To truly appreciate them, you have to look deeper, the way you’d gaze at a Renaissance painting. Look beyond the surface, au second degré, into the layers of meaning and intention.

I started this diary as a skeptic, wondering why anyone cared so much about watches. But now I see that they’re not just about tracking the hours—they’re about capturing something we can’t hold. They’re a way to mark our obsessions, honor our fears, and embrace the beauty of time, however fleeting it may be. The hype isn’t just real—it’s timeless. And honestly, I fell for it.

This was the first chapter. We hope to have caught your attention and interested you enough to read and enjoy our weekly series where, as mentioned before, we will make you a real connoisseur. We love you guys !

ORDER THE DANG BOOK ! xoxo