When I launched Time-Telling Magazine, my goal was simple: to tell stories. Not just the stories of watches, but also those of the people who imagine them, wear them, live them. Very quickly, the magazine established itself as a fresh voice in the watchmaking world, with a tone that is free, curious, young, and above all, sincere.
What also makes Time-Telling Magazine even more interesting is the fact that it’s the first African watch magazine. An independent platform born out of a deep passion for watches, but also out of a need to broaden the conversation beyond the traditional centers of luxury. Today, our readers come from over 50 countries, and the feedback is often the same: “Finally, we African watch enthusiasts are being represented.”
However, there was still a missing link between this project and my roots. I’m Moroccan. And that’s precisely why I’m very proud to announce today our partnership with L’Opinion newspaper and its digital magazine L’ODJ (L’Opinion des Jeunes).
This partnership is much more than just a content exchange. It’s a tangible way to bring the world of luxury watchmaking closer to a Moroccan and African readership: young, educated, curious, and eager to discover. Starting today, Time-Telling Magazine articles will be published both on timetellingmagazine.com and on lodj.ma. And this is only the beginning.
I had the pleasure of telling my story in an exclusive interview recorded with L’ODJ, which will be available soon. In it, we talk about watches, of course, but also about culture, editorial independence, and what it means to “take your time” in a world obsessed with speed.
One of the goals of this collaboration is also to open the pages of L’Opinion and L’ODJ to a world that is often unknown but incredibly exciting: that of luxury, and more specifically, fine watchmaking. A world of artisans, traditions, and fascinating details, far from the clichés.
To spark your curiosity, here are a few fun watch facts: Did you know there’s a Swiss watchmaker who creates timepieces inspired by Arabic calligraphy? Or that one of the rarest watches in the world was sold to a collector based in Casablanca? These are the kinds of stories we’re going to keep telling right here, at home.
This partnership is a way to discover the world of watches without even moving your wrist. And more importantly, it’s an invitation for every Moroccan and African reader to claim and dive deep into this fascinating universe. Because watchmaking, at its core, is about rhythm. And now is the right time for ours to resonate louder than ever.
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