I’ve been around watches long enough to know when one’s just a fling and when it’s a full-blown horological crush. You know the type—where you’re checking your wrist more to admire the dial than to tell the time, and you start timing things just for the joy of pressing a pusher. That started the moment I unboxed the Anders & Co AC1.
Let me take it back to when and where it started. This isn’t one of those giant heritage maisons or obscure Swiss indies charging a kidney and a half for a manually wound minute repeater. No, Anders & Co is a fresh face from Sweden, founded in 2024 by Mr. Alexander Larsson. This wasn’t some VC-funded hype machine either. Mr. Larsson’s story has roots. He was the U.S. brand manager for David Candaux, one of the most respected names in high-end independent watchmaking. But when COVID pulled the rug out from under his job, Larsson packed up and moved back to Sweden with a mission: make well-designed, vintage-inspired watches that real people could afford.
He named the company after his grandfather, Anders. Class move for sure. Even the brand’s logo has a story since it’s inspired from Pucon, a Chilean town close to Larsson’s heart.
The Anders & Co AC1 Chronograph.
As of today, the AC1 Chronograph is their debut piece. And frankly, they could’ve stopped there, mic-dropped, and left the room. It’s that good. Mine? The Rose dial configuration. That dial… oh, that dial. It’s not just “Rose”, it’s the kind of Salmon dials that you only see with Patek or other high watchmaking names. It changes tones in different light like it’s got moods. And the Breguet numerals? Come onnn… That’s a flex. They give the whole thing this old-world charm without getting mainstream-y.
Specs-wise, it’s hitting all the sweet spots: 38mm in diameter (finally, someone’s listening), just over 11mm thick, double-domed sapphire with anti-reflective coating (More on this in a bit), and a Seiko VK64 Mechaquartz beating inside. Yes, mechaquartz. I can already hear a few mechanical-only purists sneering, but this movement hits the perfect note: quartz accuracy with a satisfying mechanical chronograph snap. You push the button, and you feel it. It’s tactile.
Once you own a few mechanical chronographs, you’ll learn to appreciate the loyalty of a Mechaquartz piece.
Wearing it? Effortless.
I’ve got mechanical divers, Swiss chronos, and a couple dress watches that probably think they’re royalty. But since the AC1 arrived, they’ve all taken a back seat. The AC1 slides under a cuff, shines in the sun, and starts conversations with people who don’t even know what a tachymeter is. It’s a vibe.
The case is stainless steel, the finishing: Crisp. It’s not over-engineered or trying to be something it’s not. It just works. Every element—from the 20mm leather strap (thank you for keeping it standard, Anders & Co) to the 3 ATM water resistance—is well considered. It feels like it was designed by someone who wears watches, not someone trying to reinvent them.
It’s not just me who noticed that the brand clearly cares. They’re not mass-producing this thing to death. Limited runs, thoughtful details…
What really got me, though, is the community they’re building. Anders & Co isn’t just selling watches—they’re building a club, a vibe, a little corner of the internet (and the world) where people care about design, details, and stories. I registered early, shared a bit of my collecting journey with them, and it felt like talking to fellow watch nuts—not customer service bots in disguise. I even had the chance to talk to the founder !
Speaking of building a club, Anders & Co is now involved in the world of sailing. A sport I personally adore (Can’t wait for them to invite me on a sailing trip haha). I’ll let Mr Alexander tell you about it:
Yes, absolutely, we’re based on the west coast of Sweden, where sailing is quite big. We’re in Marstrand, which hosts a stop on the World Match Racing Tour. I got to meet Chris Poole there last summer after he won the event. He’s really into watches, so the ambassadorship came about pretty naturally.
My grandfather Anders was also very into sailing, so this all feels kind of full circle. It was a bit of a spontaneous partnership, since most of our designs have leaned vintage, but it’s opened the door for us to start working on high water resistance watches in the future, which we’re really excited about.
Everything about Anders & Co feels personal. It’s a tribute. A family story. A passion project that actually delivers.
Aside from the amazing dial and the very useful chronograph complication (I like to time everything guys, I’m a freak), the double-domed sapphire with anti-reflective coating makes the watch what it is. I’m not being dramatic, let me explain.
With this type of crystal, one is able to appreciate some of the finest details on the dial. For instance, the ripple effect on the subdials would not have been apparent if the glass wasn’t so smooth and anti-reflective. The curved edges magnify the tachymeter scale, which allows me to nerd out on every millisecond.
A Traditional Chronograph Design Identity.
A thought I shared in my recent Instagram Reel has stuck with me. This watch scratches my itch for a Patek Philippe ref.1463 “Tasti Tondi”.
YOU SEE IT RIGHT !? The Breguet numerals on 12 and 6, the tachymeter scale, the double domed sapphire…
I’m not saying that the AC1 is inspired by this reference whatsoever. What I’m saying is: This 2024 chronograph respects traditional design elements that make it feel and look like a proper luxury watch.
Mr Alexander is no newcomer, which explains how fine this watch is.
Would I call it my favorite watch? Currently, yes. Today, right now, the AC1 is the one. It’s on my wrist as I write this, and it’ll still be there when I step out later—whether I’m grabbing coffee or heading into a work meeting. It just works.
So yeah, consider this my love letter to the AC1 Chronograph. Not because it’s flashy. Not because it’s hyped. But because it’s the rare kind of watch that reminds you why you got into this hobby in the first place.
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