Love the Watch, Not the Bill: The Tag Heuer F1 That Forgot It’s for Fun.

Let me get this out of the way: I’m really happy the TAG Heuer Formula 1 is back. I didn’t live through the 80s hype, but I’ve always had a soft spot for that cheerful, racing-inspired watch that didn’t take itself too seriously. And while the vintage versions always looked a bit too plasticky for …

Trump’s 31% Tariffs Vs The Swiss Watch Industry.

The Swiss watch industry is now ticking to a more anxious rhythm. President Donald Trump’s 3rd of April’s decision to slap a hefty 31% tariff on Swiss imports has sent shockwaves through the horology world. This move not only threatens to inflate the price tags of coveted timepieces but also casts a shadow over the …

The Hermès Cut Collection Joins The “Le Temps Suspendu” Squad.

In the following piece, let’s take a moment to discover one of the most existentially fabulous releases at Watches & Wonders Geneva 2025: the Hermès Cut collection, reimagined with the Le Temps Suspendu complication — now in a larger diameter (39mm instead of 36mm), rendered in rose gold, and enhanced with bold new dial tone. …

Rolex Land-Dweller: The Innovation Staring (a Bit Too Much) in the Rearview Mirror.

Presented as a quiet revolution, the new Rolex Land-Dweller doesn’t lack technical firepower. Its caliber 7135, beating at 5 Hz, shows a clear ambition for precision. The Dynapulse escapement, made of silicon, embodies modernity without sacrificing power reserve (66 hours) or mechanical robustness. On paper, the Land-Dweller ticks all the boxes of a 21st-century Rolex: …

The Burgundy Tudor Black Bay 58, Subtle But Impossible To Ignore.

Hello friends and welcome to our Watches and Wonders 2025 series. A LOT of articles will be published, and each one of them is as important as the other. Short reads with incredible value and deep analysis. So okay, let’s talk about one of the MANY new releases of this year’s edition of Watches & …

And The Most Beautiful Bracelet Award Goes To… 

The most beautiful watches this year are the ones on gold bracelets. Period.  I wanted to start by making that strong statement, to set the tone for this article and the ones to come. Because my dear friends, this year’s W&W was actually really good, and we intend to highlight the beauty and technical genius …

ARE LONGINES READY TO SPREAD THEIR WINGS AGAIN?

Hello my dear dear readers! lnass here, your very own Horology Tinkerbell. Before starting off this article, I want to thank every single one of you for your many positive returns, heartwarming support and for expressing your love for what I write, I’m very humbled and honored by it all and I love you right …

A Ticket to Horology’s Great Memory Museum.

Today we’re going on a trip through Horology’s Great Memory Museum, as part of The Beginner’s Compass Series; so, have your cameras on hand, and don’t forget your pens and notebooks to jot down the interesting facts and names you’re about to discover. I, your ever loyal editor, will have the pleasure of being your …

The Most Interesting Era of Mr. Gérald Genta’s Design Career.

THIS IS NOT A BORING GENTA ARTICLE GUYS !!! I promise you.  I had to write that in full caps because this very persistent intrusive thought lingering in the back of my head, has been VERY present for the entirety of the 2 weeks I have dedicated to researching and thinking about today’s topic. I …