Creating a memorable and iconic watch brand is not something you achieve in a whim. Such watch brands come to fruition thanks to one thing and one thing only: Being different.
For those of you who have been following us at Time-Telling magazine, you guys know that each time I write about a new/up-and-coming brand, I make it personal.
Well, because it often is the case. Personal.
My story with Beda’a was one of complete coincidence. I’ve been quietly following the brand from a distance as I do with each one of those whose names I write down in my “keep an eye on” list.
Fast forward a couple of months to Geneva Watch Days 2025, the Beda’a Angles Meca Line is resealed to the public. A gem. A hit. A fantastic watch. And as a watch influencer/journalist does, I had to publicly show love to the company.
My initial contact with the brand was with the founder, Mr. Hader Alsuwaidi himself.
I have, through my humble career in this field, met some of the most successful, interesting and influential leaders in the industry. Yet so few of them are as welcoming and genuine as my new friend Mr. Hader.
We met in Dubai (where I currently reside and am building some life changing projects) a few days ago and let me tell you, this company has a bright future.
Again, I say this because I have seen how the industry’s leading names work and think, and I’ve been in the kind of rooms where you have to sign an NDA to step a foot inside.
Beda’a should be— to the Qatari, Arab and overall horological community— a brand to keep and eye on and support with whatever means possible.
Let’s talk watches now.
Beda’a Eclipse 1 is nominated for the « Challenge » category at the 2025 GPHG. AKA the watch world’s Oscars.
Huge is the word I’d use to describe this nomination. Talk about solidifying a young brand. The Eclipse, as described by the GPHG people is “Capturing the soul of the beautiful natural phenomenon”.
To the academy this watch “uses the concept of “less is more” to present a fresh take on time-telling, a watch that covers most of its dial to emphasize the necessary information to its wearer.”
I’ll let you guys discover the watch more here. But to flex on you, my dear readers, let’s just say that I tried the “Dubai Bling” version, as the watch’s designer Sohaib Maghnam put it.
Look at those Baguettes…
But who is Sohaib Maghnam?
If you’re new to the Beda’a universe, you need to know this name. He’s not just a designer brought in to “add flavor.” Sohaib, a Palestinian watch designer, is one of those rare creative minds who can blend cultural identity with contemporary watchmaking language.
That’s what he did with the Eclipse, and that’s exactly what he’s done with the new Angles Meca Line.
Speaking of the Meca Line. Let’s be honest: this is where things got serious for me. And here’s the truth: I haven’t taken it off since the day I got it.
I’m currently living the busiest times of my professional life. Ever. And in such troubled times, one need a reliable and trusted companion.
I’ve worn my Angles Meca Line on casual coffee runs, in boardrooms, at life changing dinners that ended way too late, and especially during early morning writing sessions like this one. The Meca Line— hand wound (ETA 7001), 37mm x 34mm and 6mm in thickness, doesn’t feel like a piece I rotate into my collection; it feels like my watch. A signature. A partner-in-crime.
And that’s the magic of Beda’a.
The brand is young, but it already knows what most established houses have forgotten: people don’t wear watches for precision anymore (your phone already won that race). They wear them because of feeling. Story. Identity. And in the case of the Meca Line, the feeling is addictive.
So, let me wrap this up where I began.
Great brands don’t just happen. They’re born from difference, from vision, from a refusal to follow the obvious path. Hader Alsuwaidi planted the seed. Sohaib Maghnam is shaping its design language. And Beda’a, as a whole, is proving that Arab watchmaking has a seat at the big table.
As for me, and for us at Time-Telling Magazine, we’re not just covering Beda’a, we’re growing with it. And if there’s one thing I know, it’s that this won’t be a fleeting feature. This is the beginning of a forever friendship between our magazine and the brand. Because when you find a watch you don’t want to take off, you also find a story you don’t want to stop telling.
Specs:
- CASE
MATERIAL: 316L STAINLESS STEEL
DIMENSIONS: 37 MM X 34 MM
CRYSTAL: SAPPHIRE
THICKNESS: 6MM
LUG WIDTH: 19 MM
WATER RESISTANCE: 3 ATM (30 METERS)
MOVEMENT: ETA 7001
FREQUENCY: 21,600 VPH (3HZ)
JEWELS: 17
POWER RESERVE: APPROX. 42 HOURS
- DIAL
INDICATIONS: HOURS, MINUTES, SMALL SECONDS AT 6 O’CLOCK
HANDS: DAUPHINE-STYLE
STRAP: EPSOM LEATHER, STITCHED, PIN BUCKLE; 19MM WIDTH
REF: BQAM0525-37
And SWISS MADE ofc…
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